Sam grew up in Auckland but has recently relocated to Wellington. She has a bachelor of design from Auckland University of Technology and started designing long before that.
She has been a designer for a number of years now, working previously as a print designer and then retraining as a web designer and has a particular interest in layout, typography and imagery across a range of mediums.
In her free time she hikes around the city and teaches herself new skills (currently: crochet, photography and hand lettering).