Fertiliser Association of New Zealand (FANZ) wanted a microsite to provide information on sourcing phosphate. A neutral place was needed for interested parties to get accurate and trustworthy information on this topic from a balanced viewpoint.
It was important to FANZ that the microsite was easy to find in a search by journalists and other interested parties who are researching the topic, along with MPs and key industry stakeholders. Due to the political nature of sourcing phosphate, there was also a degree of urgency to get this site up quickly.
Our Solution: Based on the style of FANZ’s main website, images were chosen that were engaging and reflected the messages that FANZ wanted to give. Using MoST CMS as the platform, FANZ has a site that can be easily updated, navigated and searched.
Expert’s Added Value: Thanks to a high quality and information-rich brief supplied by the client, along with a long relationship with FANZ, Expert was able to get the new site ready and live within a relatively short time-frame.