New Zealand-based exporting company Agribusiness New Zealand established the Southern Pure brand to encourage foreign sales of their fresh produce, particularly to a Chinese audience. They needed to ensure that the brand’s premium products were promoted in an enticing and accessible way.
Our Solution: Expert designed and built a visually engaging website that showcased the brand’s identity as being the number one choice for fresh and natural NZ produce to an overseas market. The design highlighted New Zealand’s natural environment with striking images and video content.
Expert’s Added Value: It was vital that the brand had a bi-lingual website for its predominantly Chinese audience, so the entirety of the website’s content was translated to Mandarin Chinese and inputted into the Expert’s Content Management System, MoST. Visitors are automatically presented with content in either Mandarin or English depending on their browser’s language settings.