The Electrical Engineers Association (EEA) had been clients of Expert since 2013 when their first MoST site was created. In 2019 they decided to rebrand and Expert was engaged to reskin their existing website and update the site’s technology. The brief included a more modern website with updated imagery and navigation, succinct content and of course it needed to be mobile-responsive.
Our Solution:
Keeping the existing MoST infrastructure platform, the website was modernised with fresh new designs and improved navigation.
Reskinning the website, rather that starting from scratch, meant that the vast amount of content that existed in the website needn't be uplifted. EEA were also able to keep the existing functionality of their website, including email marketing, membership management, event management and transaction management (invoice generation, online payment interface and synchronisation with Xero).
Expert’s Added Value:
Prior to the project commencing, Expert worked with EEA to help them clean up the vast amount of information on their website to improve the search function, with outdated data being removed or archived.