LawPlus wanted a new website that delivered across four key areas: building brand awareness and generating new leads; providing a centralised portal for members to access information and manage their interactions; reflecting LawPlus’ commitment to its members and suppliers; and demonstrating leadership while encouraging engagement and reinforcing its core values.
LawPlus’ previous website was developed by Expert in 2017 using an earlier version of MoST. While the site had been updated over the years, both LawPlus and its requirements had evolved. MoST had evolved too, with the latest version, MoST5, providing the functionality and flexibility needed to support LawPlus’ current needs and future growth.
Our solution: We worked closely with the LawPlus team throughout the project to ensure the new website met their objectives and provided a platform that could continue to evolve with the organisation.
Added Value: An important added-value component of the project was migrating LawPlus’ existing HubSpot database into MoST. This provided an opportunity to review and consolidate the data, ensuring it was accurate – an essential foundation for any professional membership organisation.