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Upcoming Google Updates

Google has recently announced two major usability and security updates that will come into play by July this year – the Speed and HTTPS “not secure” updates. These two major changes will be released along with Chrome 68 and could have major affect on the number of people that use your website.

The Speed Update:

The Speed Update is particularly important as it will majorly affect mobile sites. Google algorithms already take speed into account when it comes to desktop sites, but it will now start ranking mobile sites based on speed as well. This update will only affect those pages where speed impacts usability and will apply to all mobile pages regardless of the technology they are built with.

Nonetheless, search query is still going to be one of the major ranking factors. This means that even a slower loading website can be ranked high if it is rich in relevant content. However, if you are building a new site, the amount of content you wish to use should be taken into account when designing your new website. 

HTTPS:

From a security perspective, if you are taking or giving information, whether it's credit card details or personal details, it's imperative that information is kept safe and encrypted. This is normally done with an SSL certificate.

Google has pushed for this in the past by incentivising slightly higher rankings for websites with an SSL certificate. As of July, they will also start marking all sites that haven’t been migrated to HTTPS as “not secure”.

Googles stats show:

  • At least 68% of Chrome traffic on both Android and windows are on HTTPS
  • At least 78% of Chrome traffic on both Chrome OS are on HTTPS
  • 81 of the top 100 sites on the web use HTTPS by default

It's a no-brainer that a "this website is not secure would, you like to proceed?" question, is going to discourage a person from going to your site.

If your business is yet to have an SSL certificate and you wish to set one up, the team at Expert can help you out.

Contact us for an SSL certificate

 

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Phone: +64 4 384 9833 | Email: us@expert.services
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