Video Marketing is often overlooked by businesses. They don’t see it as a worthy investment or one that will make a difference to gathering sales leads,Take a second to reflect on videos that you have watched online about products. Consider how they have impacted your purchase decisions…

When the average consumer thinks about video marketing, they envisage viral marketing videos that are seen by millions of viewers. Although your video may not be seen by millions of viewers, videos that go viral demonstrate the sharing possibilities of video content and its potential reach. Here are a few of the benefits of video marketing:

Videos assist with search engine visibility

When a search is made on Google, videos pertaining to that search are placed at the top of the search engine results page. This improves the visibility of your business’s video and brand, increasing the chances of your video being selected.

Publishing a video is also a smart move by your business to leapfrog its competitors and jump to the top of the search engine results page.

Increase lead development and sales

Products with videos attached see an increase in online sales conversion. This can be attributed to consumers being able to see what they are considering buying, seeing what the product can do and how it performs, and what it looks like from every angle.

Video content speeds up a consumer’s evaluation of alternatives in their purchase decision. Well created videos reduce a buyer’s time to consume information about a business, and their products and services. It also builds the “know, like, trust” factor of a business. Transparency between the buyer and the business is also improved, compelling the customer to purchase.

Platforms like YouTube enable the viewer to create external links from within a video to assist businesses with driving traffic to their website. This tactic will assist with increasing lead development. Videos are also more likely to be shared than text therefore increasing the visibility and reach of the content and your businesses brand.

Video is the future of content marketing

It is predicted by 2017 that 69% of all consumer internet traffic will be video (Cisco VNI, 2014). This statistic may even fall short of reality for two reasons:

YouTube is the second largest search engine on the internet. YouTube is currently receiving one billion unique visitors every month therefore it would seem silly for businesses to not publish content through this medium due to its available reach.

Mobile penetration has vastly increased and video content is much more attractive to mobile users than text.

More and more businesses are realising the potential of video ads over static ads and are including it in their strategies.

Is video content for you?

It is important to consider the points outlined in this blog, whether video can become a part of your strategy and the resources your business has available.

References

Cisco VNI. (2014). Cisco Visual Networking Index: Forecast and Methodology, 2013–2018. Cisco.