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Online Opportunities to Help Increase Kiwi Business Success

MYOB underlines the need for local businesses to take advantage of the opportunities the internet provides in order to succeed in today's environment.

''Businesses who aren't embracing the internet are missing out on real competitive advantages, and that means losing market share,'' NZIER economist Shamubeel Eaqub

An article this week on Unlimited Magazine's website, puts into perspective the need for Kiwi businesses to utilise the opportunities available in today's (and tomorrow's), online environment. The online tools providing these opportunities allow for businesses to increase their productivity and efficiency through using the resources they possess, more effectively.

The article, Business Missing out on internet opportunities, mentions that businesses using cloud services are realising huge cost savings in a range of areas within their business. But first, let's explain what a cloud service or cloud computing is - it's the accessing of software, services and information over the internet from any location and through nearly any device.

As you can imagine, cloud services allow for cost savings in areas such as IT Management, software licensing and upgrade expenses, and many other areas. These savings provide businesses with opportunities to better use their finances elsewhere, such as in developing and enhancing their market offerings, removing admin costs that have previously been passed onto clients or through increasing their marketing budget to attract new customers. In turn, these will increase demand for the businesses services; MYOB states that these companies are '43% more likely to have more work or sales in the pipeline for the next quarter'.

The ability to add mobility to the business and to work remotely is also vitally effective. Mobility enables the company to improve and sustain high levels of Customer Relationship Management, due to employees being able to access relevant information wherever they may be. Working remotely provides a valuable option for businesses to become increasingly flexible, with the location of its workers not limited to being in the same premises, city or even country as the business. At Expert, we have created a flexible environment for ourselves by taking advantage of the ability to work remotely. This has allowed our support guru, Warren Stroebel, the ability to shift his location yet still provide high quality and efficient support to the Expert team and our client base via remote communication.

Cloud services can act as an effective way to improve collaboration between teams and businesses. The sharing of information becomes increasingly quick and seamless due to enabling access to the information on almost any device with an internet connection. The ability to allow customers' access to a business's cloud storage is also excellent for collaboration as the delivery of the service provided increases in efficiency.

Using cloud services, to us at Expert, is almost as useful as having a web presence. Still, only 35% of New Zealand businesses have their own website. Businesses can't solely rely on word of mouth, or being found through an agency's website to bring in business. Customers always want to know more about a business before simply enquiring about the services they offer. To succeed in today's online environment a website needs to showcase a company's branding, services and point-of-difference, contact details should be easily found and it should portray the professionalism of the business to the customer.

Contact us.

Let's start a conversation about your web presence today
Phone: +64 4 384 9833 | Email: us@expert.services
Address: 19 Tennyson Street, Te Aro, Wellington 6011, New Zealand
Postal address: PO Box 6474, Wellington 6141, New Zealand

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