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Only One Third of Small to Medium-sized Businesses are Online

Only one third of small to medium sized businesses are online

It's almost unbelievable that the majority of small to medium sized businesses in New Zealand do not have a website; especially with 8 out of 10 kiwis searching online for information and prices before making purchasing decisions.

In an article in The Dominion Post and online at www.stuff.co.nz it is reiterated that although businesses in Wellington are increasing their presence on the web, as a country we still have a long way to go. Google New Zealand's Country Manager Tony Keusgen underlined that consumers are ''looking for local queries'' on Google and that there's a huge gap on the internet for local businesses to tap into in order to grow their business. Click here to read the article.

Too often we hear businesses exclaim that they "don't need a website". This is obviously not the case and has been so for some time now. Businesses can no longer rely on their customer's "word of mouth" to bring in business. They also need to focus their marketing efforts on social media on the internet and having a website presence. Even a simple website with basic information and contact details for the business is sufficient to assist with being found through search engines. Purchasing Google ad words is another way for businesses to increase their chance of being found in search engines which again, many businesses are failing to take advantage of.

In today's society and economic climate, a company's online presence is invaluable with the direction the internet is heading in and the platforms that consumers are using to gather up-to-date information and real-time data. For example, as outlined in the referenced article in this blog, tradespeople are now receiving a good portion of their business off the web. Although your average tradesperson doesn't sit at a computer all day waiting for business to appear, with the increasing use of smartphones as a tool for today's consumers they can receive and do business on the go. With features made available by our CMS product MoST, a tradesperson has the opportunity to market themself online, to receive and deal with inquiries about work, and receive payments for work completed whilst on the job. With the right online set-up, the tradesperson can also analyse their client database for payments and invoices that are relevant to work completed.

If you know of a small to medium sized business without a website, get them to give us a call and we'll help them bring in the business.

Contact us.

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Phone: +64 4 384 9833 | Email: us@expert.services
Address: 19 Tennyson Street, Te Aro, Wellington 6011, New Zealand
Postal address: PO Box 6474, Wellington 6141, New Zealand

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