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Content is King of the Web

Content is King.

This is the phrase espoused by Search Engine Optimisation professionals the world over. Search through the statements made by your local SEO pros, and you will find this statement reverberating again and again. Yet, what does it mean?

  • Include your key search terms throughout your content. However, be careful with this, your content does need to make sense. In our industry, we have seen plenty of competitors attempt to strategically place "web design, website design, web development and website development", and other key words throughout their pages to try to improve their search rankings. Unfortunately, this does not make for the best content. If you want people to read your pages, and share them with others, make sure that you find a middle ground between relevant keywords and making sense.
  • Content needs to be relevant to those that are relevant to you; the content you create must offer lasting value to the specific community for whom it was created. This is essential to building interest. Your website will incur plenty of early exits if your content is not relevant to the user and their objectives.
  • There is often a great debate between which is more relevant to business; SEO or great content. Effectively, the two  aren't mutually exclusive and in a sense are the same thing. Great content is already Search Engine  Optimized. If it’s engaging, adds value and is useful, it’s irrelevant whether you've remembered to include certain keywords. Algorithms in search engines exist to ensure users can locate what they are looking for. It is not unheard for employers to employ SEO gurus to create content. This has been likened to  "shoving a square peg into a round hole"; it just isn't going to cut it.
  • The content on different devices must differ due to the objectives of the user on each device. Smartphones are most commonly used as 'sidekick devices' in conjunction with other devices. This is most likely due to the size of the screens on smartphones and in many ways, they complement the information available on PCs, TVs and tablets. It is common for users to begin searching the internet, for a movie or beginning a shopping experience, on a smartphone website (65% in fact), only to finish watching the movie or their shopping on a PC (60%), or Tablet (4%). This is explained in more detail in a recent article called If Content Is King, Multiscreen Is The Queen, Says New Google Study, on the TechCrunch website. Obviously with smartphone websites becoming more common and user friendly, the conversion from searching for information on smartphones to larger devices will change. Content creators still need to account for the fact that smartphone users don't want to be scrolling through pages and pages of information. Users are after quick, concise and quality information for when they are on the go.

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