Sharing client testimonials has become a common feature for many websites trying to sell something, and serves as a great way to generate interest. So, why does user opinion matter SO much?
A testimonial is a concise personal account from a happy customer that can be used as an effective sales & marketing tool. There are many ways to gather client testimonials – from asking your most trusted customers to answer a few targeted questions, to extracting quotes from existing reviews.
The testimonials you share will highlight the positive experience someone had with your product or service, or even reflect on the customer service they’ve experienced from you and your staff. Check out 'What our users say' on our MoST website for an example.
Why is it so important to include testimonials on your website?
92% of consumers read online reviews, and on top of that 68% agree that reading positive customer reviews build their trust for a business. And sure there are trillions of review based websites online, but not everyone has the time and resources to seek them out before making their decision to buy.
Sharing your best customer reviews on your own official website not only lets you put your best foot forward, but it also makes it easy for visitors to find out about real life experiences.
4 Reasons to include Testimonials on your website
1. It’s cold hard proof that people are using your products or services
A testimonial has a ‘legitimising’ effect on your business, because it is social proof that people have 1) invested money into your product or service by purchasing it, and 2) they feel passionately enough to write something nice about you.
2. Does your business actually have what they need?
Testimonials reflect the real life value of your offerings and how existing customers are using your products or services, in their own words. This will help website visitors with their initial research on deciding whether or not what you offer is relevant to their specific needs – saving lots of time for both you and them.
3. Priceless insights on your target market
Reading through client experiences is an invaluable source of information to help you understand what they expect from you. Reflecting on these insights can help you improve all aspects of your business.
4. Improve your SEO for free
Adding and updating client testimonials regularly will provide web bots with new keyword-rich content to crawl – which in turn can encourage your website to rank higher in search engine results. The best news about this is that it’s a virtually free source of SEO content - because once you’ve gathered testimonials, you don’t have to re-write a thing.
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