To avoid the often demanding situation of needing to rebuild your entire website from scratch because it’s so dated, you should periodically review, update and add to your existing online presence. The question is - how often do you need to do this?
The short answer is that there’s no real fixed time frame on how often you need to revamp your website, because every website is different and as such, there are often different reasons to make changes.
The three major reasons for revamping your website:
‘Look and feel’ modifications. This can also be known as website re skinning or redesigning, and refers to modifying the visual, navigational and graphic design aspects of your website. It focuses on the front end of your site, with little to no change required to the back end.
As a general rule, you should aim to update your website look and feel every two to three years, because design trends will come and go in that time and it’s likely that your industry direction will have evolved too.
The risk you run by not updating your website’s look and feel is that site visitors might not want your services because they’re not current. Modern websites are also easier to navigate and created to load faster, so it has a user-friendly interface. Having a good-looking website with interactive elements (such as a scrolling banner) entices your user to stay and learn about what you can offer them.
Search engines also rank you lower if your website is not current.
Examples of website look and feel revamps
Henry Hughes
Before
After
Body Corporate Chairs Group
Before
After
Primesite Homes
Before
After
Functional modifications. This is when you want to add new functionality to your website, so that it can perform tasks it wasn't previously able to perform. For example, you may want to add a discussion board, new email forms, e-commerce, jobs board, searchable database directory or another bespoke tool.
Bespoke modifications. At Expert we can create one-of-a kind bespoke functionality that works for and with your needs. This could be things like the creation of a calculator, an online quiz, a specialised membership and event tool or even a family tree. The world is your oyster.
The MoST Infrastructure Platform has a wide range of components and features that can be added to your website. Visit our MoST website to see what’s available. If you want a custom-built tool, our developers can design and develop software that best suits your needs.
If you want to explore the option of revamping your website, get in touch with us today.