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The Time Has Come: Make Your Website Mobile-friendly

As of the 21st April 2015 Google will rank mobile device friendly websites with a much higher priority in its mobile search results. So, from April 21st, until your website is upgraded to a mobile-friendly format, it will be relegated to the bottom of the google ranking system or even dropped totally from Google searches undertaken on mobile devices. 

Earlier this year Google announced two important changes that aimed to help its users discover more mobile-friendly content.  The first change, which came into action immediately, was the development that Google would begin to use information from indexed apps as a factor in search result ranking for signed-in users who have the Google app installed.

The other and potentially more alarming change is to use ‘mobile-friendliness’ as a ranking signal throughout mobile search results. This change in Google’s search result algorithm is officially set to be implemented on 21 April 2015.   

How will Google’s new ranking standard affect your website?

This upcoming mobile-friendly algorithm will significantly affect worldwide mobile search results in all languages.  Further, the essential aim of these developments is to deliver primarily mobile-friendly sites in searches from mobile devices.

These major changes will favour sites that are mobile-friendly due to the understanding that a large portion of internet traffic occurs via mobile devices.  This ongoing lean toward favouring mobile-friendly websites is further evident in Google’s campaign for mobile optimisation.

This means that if your site is not mobile-friendly it will be penalised and appear much lower within mobile search results. In other words, online audience will have less of a chance to find you and the services you offer.

Don’t worry, we can help!

One of Expert’s top-quality specialisations includes equipping our clients’ current websites with a mobile-friendly interface. This seamless conversion means that you can continue using your original website on a mobile device in an optimised and professional manner (without needing to do separate website updates in the future!).  

If your company’s website hasn’t been updated with a mobile friendly version then feel free to contact us with queries or requests.

Contact us.

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Phone: +64 4 384 9833 | Email: us@expert.services
Address: 19 Tennyson Street, Te Aro, Wellington 6011, New Zealand
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