Research shows that 91% of consumers check their emails at least once a day, and accordingly 89% of marketers said that email marketing is their primary channel for lead generation.
Based on the statistics highlighted above, as well as Expert’s observations of e-Newsletter engagement trends (based on MoST email marketing tool reports), it’s clear that having a regular e-Newsletter, or e-zine, in circulation has proven to be a leading way to communicate with clients, members and stakeholders alike.
With MoST’s email marketing tool you can easily develop awareness of relevant topics or issues that could affect your readers. Here’s why…
Automation of EVERYTHING: You can send your e-Newsletter to your entire database with the click of a few buttons. You can also set an ideal time and date in the future to ensure your e-Newsletter is sent at a time that guarantees optimum engagement. MoST will automatically send the e-Newsletter to your e-Newsletter database at the set time.
Timing and distribution aren’t the only things that are automated – Users can also add themselves to MoST’s e-Newsletter database by selecting the online sign-up form that you will have displayed on your site and e-Newletter.
Seamless Audience Segmentation: You can segment your existing database and target only those that have indicated an interest in the subject or focus covered in your email campaign. You can filter your database based on predetermined fields in order to establish reliable segments.
Database Maintenance Made Easy: Frequent maintenance of your database will ensure that your e-Newsletters are reaching the right audience. In addition, after an e-Newsletter is sent out, an automatic distribution report can be sent to you to show the number of successful and unsuccessful deliveries. For unsuccessful deliveries the report provides the recipient’s name, email address and reason of error (e.g. invalid email address).
Integrated Online Infrastructure Platform: If you currently use MoST CMS to manage your website then the great news is MoST’s email marketing tool resides in the same online login area. That means that you can manage your website, email marketing and database using the same recognisable interface and document editor.
Customised Design and Content: Your e-Newsletter can hold a look and feel that echoes your website, or it can hold its own unique design template created by one of Expert’s experienced designers. There is no limit to the number of email templates you can have stored in MoST.
Statistical Reporting: Understand audience engagement patterns even better by generating and exporting dynamic MoST Reports. The reporting feature provides you with data on how many people have received, opened, read and clicked on particular links in each e-Newsletter distributed.
No Limitation on How Many You Send: Many email marketing tools charge per email or email campaign created. With MoST there is no limit to the number of emails sent out and there are no hidden distribution costs after the initial set up.
Get in touch with Expert today if you’d like to know more.
Source for email marketing statistics in abstract: Capterra blog